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However, this paper does clearly not focus on the valuation of IPOs of social media companies! Stock markets are sentiment driven—the herd-like behaviour of investors lead easily to overreactions and investment decisions based on emotions. Within the scope of this article the power of social media as a tool for sentiment analysis for stock exchange investments is investigated. This paper provides a framework how social media can be utilized as a tool for the evaluation of stock exchange market sentiments and which impact they have on particular investment decisions.

News and information are the keys for successful investments, and social media provide an additional source of decision making, investment planning, or allow the spreading of financial news even quicker than news tickers. Within the scope of this paper, a framework for the application of social media as a tool in stock exchange trading is presented. The paper examines the potentials of social media for the analysis of themed focused social media platforms, collective mood analysis, attitude of investors and traders, social media content analysis, and the actual stock exchange value.

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Some features of this site may not work without it. Predicting the future of investor sentiment with social media in stock exchange investments: A basic framework for the DAX performance index.

How I Started My Social Media Marketing Business + 3 Tips To Get More Clients

Access Status Fulltext not available. Authors Lugmayr, Artur. Metadata Show full item record. Citation Lugmayr, A. DOI ISBN School Department of Film and Television. Fred Weston, editor ; with a foreword by Harold S. Media literacy. Other Authors: Friedrichsen, Mike.

Handbook of social media management : value chain and business models in changing media markets

Media business and innovation. Digitization and Web 2. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers.

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In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media.

The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Value Chain and Business Models in Changing Media Markets

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