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For this reason, it can often work to tighten the spacing, and shrink ascenders and descenders to absurdly short proportions.

Primary logotype

Covik Sans Black , with a slightly smaller capital, trimmed ascenders and descenders, and way tighter spacing. Scrolling through a list of script fonts, it becomes clear how many different versions of capitals can be easily read.

EUSA Logotype Award

Capital F alone has infinite forms, and our amazing brains—desperate to make sense out of chaos—can decipher pretty much all of them. Obviously Variable width: , weight: , right out of the box. IVI can make and interesting M. Using a P with an l can make a swash R.

Thinking about your brand development? Need a new logo or wondering how it will fit in?

It might make some designers cringe to Frankenstein letters in this way, but rules were made to be broken, and you might learn something in the process. I am not the biggest fan of the distracting ligature. Did you notice me? Look how clever I am! This customization requires a bit more bezier handling, but can be a really fun challenge.


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Ohno Fatface with an r-a ligature. Those are just a few of the infinite options, but the idea is the same: type is not clip art. A good logotype can give you the fleeting feeling, that just for a moment, all is right with the world.

KTH’s logotype | KTH Intranet

Death to the randomly rounded corners There is no logotype customization more common than the Randomly Rounded Corners on Helvetica School of Branding. Swapping Serifs The typeface Noe really caught me off guard when it came out. Beastly , out of the box. Tighten Up Logotypes rarely appear as delicate, wispy objects with loose spacing, and long extenders.

Covik Sans Black , out of the box. Glyph Swap Scrolling through a list of script fonts, it becomes clear how many different versions of capitals can be easily read. Ligaturize I am not the biggest fan of the distracting ligature.

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There is fun to be had. Headlines Set In Covik Sans. Each style has its own unique advantage and the art of logo design itself is more intricate than most people realize. A logomark is used to enhance brand identity and is an image or symbol used to represent a company. Logomarks do not usually have the company name attached and can give designers the opportunity to create strong branding identity. A combination mark is simply logotype and logomark combined into one logo.

Text and image or icons are combined to enhance the branding message and helps clarify what a business is all about. There are however integrated and stand alone combination marks. Along with strong visual identity, successful branding also involves effective strategy, clear messaging and emotional appeal. Posted on August 17, Logomark A logomark is used to enhance brand identity and is an image or symbol used to represent a company. Why Choose Logomark? Depending on your budget and type of business, using a logomark can project a strong visual appearance for your company and can have a large impact on brand identity.


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  • Well-recognized and established leaders in a particular market use logomark. Facebook, Android, Pepsi and Apple all use this style. If you are a new business, you may want to have your company name seen. Once the company grows and becomes more established in the broader market, a mark can be added.

    Why Choose Logotype?

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