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Family Business Branding: It's a Mark of Trust

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Publishing Qualitative Research Trish Reay. Governance and Social Anxieties Paul Hoggett. Chrisman , Kelin E. Doing qualitative research differently Wendy Hollway , Tony Jefferson. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.

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Wise Family Business

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