New Media Age | The Drum
Buy Softcover. At the core of the book is an examination of the battle for control of the game as media, business and fans all seek to redefine the sport in the twenty-first century.
Football is rarely out of the headlines, with stories about star players misbehaving, clubs facing financial meltdown, or TV companies battling over broadcast rights dominating much of the mainstream news and current affairs agenda. The impact of the vast amounts of money paid to elite footballers, and the inability of young men to cope with this when combined with their media-fuelled celebrity status, have frequently made headlines.
Grounds for optimism: a photo essay from the first day of the football season
At the core of this process is the battle to control a game that has exploited its position as a key 'content provider' for new media over the last decade, and this book provides the examiniation and analysis to study this problem. Football in the New Media Age. Money transfers. Health insurance. Money Deals. The Independent Books. Voucher Codes. Just Eat. National Trust. Premium Articles. Subscription offers.
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The internet has opened up the world — allowing sports fans to further their interests, whatever they may be Getty. Gaetan Bong was booed by Burnley fans last season after accusing their former striker, Jay Rodriguez, of racially abusing him Getty Images.
New Media Age
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