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Customer Marketing Framework

Marketing can and should :. You can probably come up with a solid plan for execution, using this framework. Category awareness is not fixed but ever-changing. And the resource available to execute tends to change, hopefully for the better, not worse.

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There are about billion stars in our galaxy which is almost as many as there are startups. Channels are saturated and things take more time and money than they used to. Assessing category awareness is a great place to start as this gives you a dose of empathy towards people in your target audience and helps to understand whether you can stick to driving visibility and recommendations, or need to work on generating awareness and demand for your category as well. Category awareness helps you to make the first pick of channels and tactics.

Doing keyword research gives you insights in the type of content you need to create, the type of language you need to use and the channels that most effectively connect you with those looking for a product like yours. Follow me here on Medium or come visit my blog where an earlier version of this post was published.

Andrus Purde andrus. Tweet This. What marketing channels should we invest in? Building a marketing plan starts from assessing category awareness. Step 1.

Continue the discussion. Andrus Purde. Hackernoon Newsletter curates great stories by real tech professionals Get solid gold sent to your inbox. Every week! Pricing reflects every other aspect of your go to market strategy, from your customer to the market to how you use strategies like PR, marketing, and sales. And it needs to be a purposeful and deliberate choice.


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Think about the message you send with your pricing. Are you a premium product that will need to be aggressively sold? Or are you trying to undercut the current competition and open up new customers? Need help picking a pricing strategy that works for your product?

What sort of external marketing are you going to use to tell people about your new product? Marketing is important no matter what your go to market strategy, but especially if your product is marketing intensive. Sales is by no means easy. And nothing sours an experience of a new product and your company in general than poor support.


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When you go to market with this new product, will it still get your attention? Or will your team move onto other projects? Every go to market strategy needs a success metric—something you can look at and judge whether or not your product is doing what you wanted it to do. This means budgets, resources, time commitments, and anything else that gives a good idea how everyone should expect this product to impact their day-to-day. If you put the time into creating a solid go to market strategy following the framework we just outlined, you should be able to grow your company in a calm, more meaningful way.

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No 1 in Redmine Hosting. Jory is a writer, content strategist and award-winning editor of the Unsplash Book. He contributes to Inc. More articles about Entrepreneurship:.

A no-BS marketing framework for startups that is so simple even marketers can use it - By

Jan Schulz-Hofen. Jerome McCarthy in You can see why there may have been some need to update the theory. This now allowed the extended Marketing Mix to include products that are services and not just physical things. In some spheres of thinking, there are 8 Ps in the Marketing Mix. The final P is Productivity and Quality.