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By using our website you consent to all cookies in accordance with our Cookie Policy. It looks like you are located in Australia or New Zealand Close. Visit the Australia site Continue on UK site. Visit the Australia site. Continue on UK site. The sequence of the materials in this book is organized in an attempt to offer a particular reading of the trajectory of my research, as it has moved from the analysis of the ideological structure of factual television programmes, through a concern with the wider field of popular programming, towards the multifaceted processes of consumption and decoding in which media audiences are involved.

The active audience and wrong turns in media studies

This work has also involved an attempt to reframe the study of ideology within the broader context of domestic communications, entailing the interdiscursive connections of new technologies, broadcast media and family dynamics. Most recently, the work has been concerned with the fundamental role of the media in articulating the public and private spheres, and in the social organization of space, time and community. This, I would argue, is the proper context in which current debates about the role of the media in the construction of cultural identities can most usefully be situated see Morley and Robins , and I am aware both of the dangers of hindsight, and of the dangers of claiming an over-coherent trajectory to this work.


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It has simply been a case of returning, again and again, to the same old questions about cultural power, sometimes reformulating those questions in different ways, and at various points shifting the angle of vision from which the questions have been asked. The work can be said to have involved a series of shifts in its principal foci of interest, moving from a concern with questions of ideology and the analysis of televisual messages, through a set of questions concerning class structure and the decoding process, towards an emphasis on gendered viewing practices within the context of the family.

From this point on, the work has been engaged in two principal shifts, one concerning the decentring of television as the focus of interest towards a more inclusive concern with the uses of various information and communication technologies in the domestic sphere , and the other involving a broader consideration of the functions of such media in the construction of national and cultural identities within the context of a postmodern geography of the media.

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